Press
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March 29, 2021
ELEVEN SPORTS AGREES TO ACQUIRE TEAM WHISTLE
Aser Ventures’ portfolio companies ELEVEN SPORTS and Team Whistle will come together in a newly expanded ELEVEN Group.
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March 26, 2021
How Team Whistle Became a Video Juggernaut onSnapchat and TikTok
“Let our competitors be the aspirational hipsters — we’re like the really cool next door neighbor that’s actually dope,” Whistle’s Noah Weissman tells TheWrap.
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March 19, 2021
Team Whistle expands original programming as it chases more brand deals at higher prices
Our EVP of Media Joseph Caporoso sat down with Digiday to break down our current investment in original programming and how the strategy has paid off with advertisers and viewers, alike.
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March 11, 2021
How Gen Z and Millennials view sports betting: study
Team Whistle spoke with Business Insider about our latest research study revealing sports betting as a "side hustle" for Gen Z and Millennials. Their entrepreneurship has major implications for sports and related interest areas like card collection, memorabilia, sneakers and collectibles.
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February 22, 2021
Team Whistle Partners with SpringServe for its Ad Serving Platform
We're thrilled to announce a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Our partnership will play a key role in further engaging our advertisers on cross platform buys on OTT, CTV, Social, Mobile and Audio platforms.
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February 1, 2021
Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales
Cinedigm today announced they have chosen Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, as Agency of Record, becoming the exclusive direct ad sales agent for Cinedigm's portfolio of ad-supported OTT networks.
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November 16, 2020
Dallas Mavs Big Man Boban Marjanovic Spends A Day at the Dallas Zoo
Dallas Mavericks center Boban Marjanovic's amusing personality is incredibly likeable and entertaining. And just when you thought it wasn't possible to like 'Bobi' any more ... The fan favorite spent his off-day at the Dallas Zoo, learning about lions, elephants, hippos, chimpanzees and giraffes.
The 7-foot-4, 32-year-old's "cheat day" was documented and produced by Team Whistle in partnership with Devour.
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September 30, 2020
Team Whistle Ups Michael Cohen To CEO, Sets Long-Form Partnership With Ex-Electus Chief Chris Grant
Team Whistle, parent of digital media operations such as Whistle, New Form, Tiny Horse and Vertical Networks, has promoted Michael Cohen to CEO, replacing company founder John West.
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August 19, 2020
FORTNITE: WORLD CUP FINALIST SCEPTIC JOINS TEAM WHISTLE AS AN ESPORTS AMBASSADOR
Team Whistle is a sports and entertainment company based out of New York. Today, they announced a partnership with Fortnite World Cup Finalist Griffin “Sceptic” Spikoski.
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August 10, 2020
With Gen Z craving engaging short-form content, TikTok is becoming the new home for sports
Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.
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August 3, 2020
A media company explains its TikTok growth strategy, including mixing original and user-generated content and getting funding directly from the app
"I think you see more and more trends or pieces of [user-generated content] or pieces of music that originate on TikTok take o as much as they do on any other platform now," said Joe Caporoso, EVP of content & brand platforms at Team Whistle, the digital-entertainment startup that owns the Brother brand.
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July 22, 2020
‘Don’t Look Deeper’ Trailer: Quibi Unveils Nightmarish Look At Sci-Fi Thriller From Catherine Hardwicke
High school is a time in one’s life when they feel like they don’t fit in… but imagine finding out that you’re not human. That’s a whole new level of teen angst. This is exactly the case for the new Quibi series Don’t Look Deeper, which released the first trailer today.
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June 23, 2020
Bear Grylls & Banijay Partner With Team Whistle To Launch Digital Network
Bear Grylls, star of Netflix’s You Vs Wild and Nat Geo’s Running Wild With Bear Grylls, is launching a digital network after striking a deal with Team Whistle.
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June 22, 2020
Cinedigm Partners with Team Whistle to Distribute Whistle TV Programming
Cinedigm announced today a new partnership with Team Whistle to distribute its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and a content library from various studios, networks, and sports leagues. The free streaming service STIRR. Cinedigm will work with Team Whistle to significantly expand Whistle TV’s nationwide distribution on linear, AVOD, and SVOD platforms on connected TVs, digital set-top boxes, streaming devices, and web-based and online OTT services. Cinedigm will also distribute Whistle TV films and movies across OTT.
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May 21, 2020
Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services
Team Whistle, a digital media company known for its sports and entertainment programming on social platforms, has acquired the marketing firm Tiny Horse LLC, partly to capture more business from intensely competitive video streaming services.
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May 21, 2020
Team Whistle Buys Entertainment Marketing Firm Tiny Horse in $30 Million Deal
Team Whistle, the New York-based digital-media company, on Thursday announced the acquisition of Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers.
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April 7, 2020
Comedy Consumption When Nobody Feels Like Laughing
The media reporting on the generational divide during COVID-19 has cast behaviors and opinions of boomers, millennials, and Gen Z in a stark light. From reports of irreverent spring breakers to reports of boomers feeling less concerned about the virus than their younger counterparts, these differences are driving headlines.
But, across these groups, media consumption is up — and comedy, in particular, has always been an outlet for all ages to turn to during challenging times. Because of this, we dug into trends around comedy across generations and what they mean for brands who want to connect with customers.
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April 7, 2020
Whistle’s Joe Caporoso on crafting content in challenging times
Media companies are adjusting to a new, extended reality of remote work. In support of the social distancing measures facing our country, producers, editors and programmers are now stationed from their homes. Major events, particularly in the world of sports like the 2020 Olympics, are paused for the foreseeable future. It is imperative that companies adjust their strategy and move quickly to utilize their workforce despite the obstacles being presented by the current situation. At Whistle, our team has initially mobilized in three different ways to keep our platforms populated and tell the stories we are passionate about.View Press Link
March 30, 2020
Whistle to Boost Content Distribution While Fans Remain At Home
The coronavirus pandemic has hit each sector of the sports industry differently.
While leagues and television networks featuring live sports action continue to face headwinds, digital media companies relying on programmed content find themselves on the other end of the spectrum.
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March 6, 2020
Quibi Is Coming. Here Are the Famous People Making Shows for It
The new short-form streaming service Quibi, which debuted April 6, was meant to be ideal for smartphone users on the go. But now that no one’s going anywhere, what’s the main attraction?
For now the answer is content and celebrities — and oodles of both.
Quibi stands for “quick bites,” which refers to the service’s plan to offer short video segments (10 minutes or less) designed for small screens (your phone). But little else about Quibi is bite-size. In its first year, the company’s partners (the chairman Jeffrey Katzenberg and the C.E.O. Meg Whitman) are spending more than a billion dollars on content acquisition alone.
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February 24, 2020
Whistle Hires Ex-ITV Exec Alex Dundas as Head of Unscripted Originals
Digital-media company Whistle recruited Alex Dundas, most recently with ITV Entertainment, as executive VP and head of unscripted premium originals.
Based in Whistle’s L.A. office, Dundas will oversee development and packaging of new unscripted shows from Whistle and also will support sales to TV network and streaming partners. He reports to Dominic Ianno, EVP of Whistle’s growth and new initiatives group.
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January 31, 2020
How To Go Viral On TikTok, Via A Company With 1.2M Followers And 31M Likes
With over 682 million downloads in 2019, TikTok is clearly the social media/entertainment story du jour. And, even though it only became huge in 2019, it was one of the top 10 apps of the decade. With the company’s resources and expertise, Whistle has quickly grown to over 1.2 million followers on TikTok and 31 million likes. I asked Joe Caporoso, senior vice president of content and brand platforms to share how they’ve grown.View Press Link
January 9, 2020
John West Recognized As Digital Innovator To Watch in 2020
Since West started Whistle in 2009, the company has built a roster of sports-centric digital content creators and partners to reach millions of young sports-culture fans — and raised more than $100 million from investors including NBC Sports, Sky Sports, Liberty Global and Jeffrey Katzenberg’s WndrCo. West beefed up Whistle’s playbook with two acquisitions in 2019: New Form, the digital entertainment studio whose owners included Discovery, ITV, Ron Howard and Brian Grazer; and Vertical Networks…
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January 7, 2020
Walmart's Vudu Orders Dwyane Wade-Produced Docuseries In Partnership With Whistle
Vudu is turning its attention to the next generation of athletes with its new docuseries. Walmart's digital video service has ordered Legacy about up-and-comers in their respective sports who all happen to be the children of famous athletes. The eight-episode series hails from Whistle and is executive produced by former NBA player Dwyane Wade through his 59th & Prairie.
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December 20, 2019
Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order
The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and relatable,” Meyer said.
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November 13, 2019
Dude Perfect To Drop ‘Untold Stories’, A Feature-Length Glimpse Behind Their Trick Shots
Sports-centric YouTube quintet Dude Perfect, best known for their trick shot videos, is set to release a feature-length project next month titled Dude Perfect Trick Shots: Untold Stories.
Untold Stories was produced by Dude Perfect’s longtime digital network, Whistle. Whistle inked a new deal with Dude Perfect last year that called for the two parties to collaborate on longer-former content ventures, and which also stated the Dude Perfect crew would become brand amassadors for Whistle — which has more recently acquired New Form and Vertical Networks, and is in the process of building its own OTT channel, WhistleTV.
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November 6, 2019
Blue Wire and Whistle Team Up For Podcast Partnership
As Blue Wire Media looks to grow, the sports podcast network is branching into partnerships with existing media brands.
Blue Wire announced partnerships with Whistle and the Las Vegas Review-Journal to produce and distribute podcasts for the two established brands.
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October 28, 2019
Eko Launches Interactive Fashion Series With Nina Garcia
Eko's latest interactive series turns viewers into Hollywood stylists.
The video startup has launched Clothes Call With Nina Garcia, a 12-episode fashion series where viewers will have a tight budget to style a client for a big event.
Garcia, a judge on Project Runway, stars in and executive produces the series, which hails from Whistle-owned mobile-first studio Vertical Networks. Drew Pokorny of Vertical Networks is also producing.
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October 26, 2019
After Sluggish Starts, More Publishers Are Finding Snapchat A Moneymaker
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
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October 24, 2019
Memes Made Spice Adams More Famous Than the N.F.L. Could
At a WeWork in the Gramercy Park neighborhood, Anthony (Spice) Adams was transformed.
He had entered as himself, the former N.F.L. player turned social media sensation, but he emerged festooned in a maroon suit and matching fedora, a white T-shirt from his new merchandise line strategically peering through.
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October 18, 2019
Whistle Announces Launch of OTT Network, WhistleTV
More digital-native studios are launching linear streaming channels to get in on the growing share of advertising dollars that are shifting to over-the-top streaming (OTT) platforms.
Digital-entertainment company Whistle is the latest to go over-the-top with 24-hour streaming channel, WhistleTV, that will land on at least two ad-supported OTT platforms later this year, the company told Business Insider.
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October 13, 2019
Whistle Wise Featured In Ad Week Infographic
More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.
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October 9, 2019
Digital Media Companies Consolidating Should Boost Their Forays Into Hollywood
Scale matters on Madison Avenue, and it matters on Hollywood Boulevard too - but in a different way.
The recent flurry of media companies coming together - Vox Media and New York Media, Vice Media and Refinery29, Whistle and Vertical Networks, Group Nine Media and Popsugar - may stem from the pressure that Google and Facebook have put on their respective advertising businesses. The consolidation stands to also help these companies in their forays into streaming and TV programming.
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October 4, 2019
Whistle Is Buying Media Mogul Elisabeth Murdoch's Mobile-Content Studio, Vertical Networks
Digital entertainment startup Whistle, which is know for its sports programming, is buying Elisabeth Murdoch’s mobile-content studio, Vertical Networks, to double down on lifestyle and entertainment brands that can be monetized across platforms.
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September 17, 2019
Whistle and OTRO Announce Multi-Year Commercial Partnership
The entertainment and sports media company Whistle and the digital content studio OTRO have announced a multi-year commercial partnership.
Together, the two companies will collaborate on programming strategy, co-creating premium original content and developing experiential activations. They will also work together on the development and monetization of content and IP formats globally.
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July 12, 2019
After Sluggish Starts, More Publishers Are Finding Snapchat A Moneymaker
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
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June 12, 2019
Don Cheadle to Star in Quibi Sci-Fi Drama ‘Don’t Look Deeper’
Don Cheadle is the latest A-list name to throw his hat into the Quibi content ring.
The “Avengers” and “Black Monday” star has joined the cast of sci-fi drama “Don’t Look Deeper,” which is in the works at the short form content platform founded by Jeffrey Katzenberg.
“Don’t Look Deeper” is set in Merced, Ca. fifteen minutes into the future, and centers on a high school senior who can’t seem to shake the feeling that something about her just isn’t right. She’s not human, not one of us. This revelation sets in motion a series of events that suddenly puts her entire life in jeopardy.
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May 2, 2019
"F2 Finding Football" Receives Daytime Emmy® Awards Nomination
The YouTube Original series "F2 Finding Football," starring soccer skill pioneers Billy Wingrove and Jeremy Lynch of The F2, received a Daytime Emmy® Awards Nomination for Outstanding Travel and Adventure Program. Bringing together the best in football talent and celebrity guests, The F2 takes viewers along a global adventure to explore the beautiful game and unique pitches around the world in Argentina, Brazil, Mexico, Iceland, France, Thailand and more.
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March 12, 2019
Facebook is paying 12 publishers for Watch shows starring video creators
Facebook is recruiting publishers, including BuzzFeed, Condé Nast and Complex Networks, to produce new Facebook Watch shows starring video creators, celebrities and other influencers.
Facebook has confirmed a new program through which it will fund and license new shows for Facebook Watch. Facebook describes this program, which has no official name but is referred to by some executives as “Facebook match,” as a video incubator to fund collaborations between publishers and video creators.
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January 23, 2019
Whistle Acquires New Form
Whistle, a rising sports and entertainment content entity repped by CAA, has set a deal to acquire New Form, the content outfit launched in 2014 with backing from investors such as Ron Howard, Brian Grazer and Discovery.
The companies declined to reveal terms of the deal, but said it involved a cash investment by New Form in exchange for equity in the combined company. Howard, Grazer, Discovery and other stakeholders such as ITV and agency vet Jim Wyatt, will have equity in Whistle, and a majority of them invested cash into the new entity.
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December 5, 2018
‘Benedict Men’ Set At Quibi
Benedict Men, a new docuseries executive produced by Stephen Curry’s Unanimous Media and produced by Whistle, is set at Jeffrey Katzenberg and Meg Whitman’s Quibi, the new mobile subscription service, which launches next year. The project, among the first for the mobile video startup, was announced today by Katzenberg and Quibi CEO Whitman during Variety’s Innovate: AI and Data Science in Media summit.
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November 15, 2018
Whistle, Soon After Securing $28M In New Funding, Signs With CAA
Not long after raising $28 million in additional funding through a Series D round, sports video and branded content player Whistle has signed with CAA.
The deal will give Whistle access to the agency’s resources across TV, motion pictures, digital media and sports. CAA has been building a major presence in sports for more than a decade, making Whistle a logical client.
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August 21, 2018
Whistle Sports Ranks in Top 10 Media Companies in Inc. Magazine's 2018 Inc. 5000
Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, was named the #10 fastest-growing media company on the 37th annual Inc. 5000 list and #439 across all industries. The Inc. 5000 is a list of the fastest-growing private companies in the nation ranked according to percentage revenue growth when comparing 2014 and 2017.
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June 21, 2018
Whistle Sports Raises $28 Million Series D
Digital entertainment startup Whistle Sports has raised $28 million as part of an ongoing Series D fundraise, the company announced Thursday. The new round of funding is being led by Aser, a global investment company that also counts British soccer club Leeds United as part of its portfolio.
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