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Aser Ventures’ portfolio companies ELEVEN SPORTS and Team Whistle will come together in a newly expanded ELEVEN Group.
“Let our competitors be the aspirational hipsters — we’re like the really cool next door neighbor that’s actually dope,” Whistle’s Noah Weissman tells TheWrap.
Team Whistle spoke with Business Insider about our latest research study revealing sports betting as a "side hustle" for Gen Z and Millennials. Their entrepreneurship has major implications for sports and related interest areas like card collection, memorabilia, sneakers and collectibles.
Dallas Mavericks center Boban Marjanovic's amusing personality is incredibly likeable and entertaining. And just when you thought it wasn't possible to like 'Bobi' any more ... The fan favorite spent his off-day at the Dallas Zoo, learning about lions, elephants, hippos, chimpanzees and giraffes.
The 7-foot-4, 32-year-old's "cheat day" was documented and produced by Team Whistle in partnership with Devour.
Team Whistle, parent of digital media operations such as Whistle, New Form, Tiny Horse and Vertical Networks, has promoted Michael Cohen to CEO, replacing company founder John West.
Team Whistle is a sports and entertainment company based out of New York. Today, they announced a partnership with Fortnite World Cup Finalist Griffin “Sceptic” Spikoski.
Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.
"I think you see more and more trends or pieces of [user-generated content] or pieces of music that originate on TikTok take o as much as they do on any other platform now," said Joe Caporoso, EVP of content & brand platforms at Team Whistle, the digital-entertainment startup that owns the Brother brand.
High school is a time in one’s life when they feel like they don’t fit in… but imagine finding out that you’re not human. That’s a whole new level of teen angst. This is exactly the case for the new Quibi series Don’t Look Deeper, which released the first trailer today.
Bear Grylls, star of Netflix’s You Vs Wild and Nat Geo’s Running Wild With Bear Grylls, is launching a digital network after striking a deal with Team Whistle.
Cinedigm announced today a new partnership with Team Whistle to distribute its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and a content library from various studios, networks, and sports leagues. The free streaming service STIRR. Cinedigm will work with Team Whistle to significantly expand Whistle TV’s nationwide distribution on linear, AVOD, and SVOD platforms on connected TVs, digital set-top boxes, streaming devices, and web-based and online OTT services. Cinedigm will also distribute Whistle TV films and movies across OTT.
Team Whistle, the New York-based digital-media company, on Thursday announced the acquisition of Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers.
The media reporting on the generational divide during COVID-19 has cast behaviors and opinions of boomers, millennials, and Gen Z in a stark light. From reports of irreverent spring breakers to reports of boomers feeling less concerned about the virus than their younger counterparts, these differences are driving headlines.
But, across these groups, media consumption is up — and comedy, in particular, has always been an outlet for all ages to turn to during challenging times. Because of this, we dug into trends around comedy across generations and what they mean for brands who want to connect with customers.
The coronavirus pandemic has hit each sector of the sports industry differently.
While leagues and television networks featuring live sports action continue to face headwinds, digital media companies relying on programmed content find themselves on the other end of the spectrum.
The new short-form streaming service Quibi, which debuted April 6, was meant to be ideal for smartphone users on the go. But now that no one’s going anywhere, what’s the main attraction?
For now the answer is content and celebrities — and oodles of both.
Quibi stands for “quick bites,” which refers to the service’s plan to offer short video segments (10 minutes or less) designed for small screens (your phone). But little else about Quibi is bite-size. In its first year, the company’s partners (the chairman Jeffrey Katzenberg and the C.E.O. Meg Whitman) are spending more than a billion dollars on content acquisition alone.
Digital-media company Whistle recruited Alex Dundas, most recently with ITV Entertainment, as executive VP and head of unscripted premium originals.
Based in Whistle’s L.A. office, Dundas will oversee development and packaging of new unscripted shows from Whistle and also will support sales to TV network and streaming partners. He reports to Dominic Ianno, EVP of Whistle’s growth and new initiatives group.
Since West started Whistle in 2009, the company has built a roster of sports-centric digital content creators and partners to reach millions of young sports-culture fans — and raised more than $100 million from investors including NBC Sports, Sky Sports, Liberty Global and Jeffrey Katzenberg’s WndrCo. West beefed up Whistle’s playbook with two acquisitions in 2019: New Form, the digital entertainment studio whose owners included Discovery, ITV, Ron Howard and Brian Grazer; and Vertical Networks…
Vudu is turning its attention to the next generation of athletes with its new docuseries. Walmart's digital video service has ordered Legacy about up-and-comers in their respective sports who all happen to be the children of famous athletes. The eight-episode series hails from Whistle and is executive produced by former NBA player Dwyane Wade through his 59th & Prairie.
The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and relatable,” Meyer said.
As Blue Wire Media looks to grow, the sports podcast network is branching into partnerships with existing media brands.
Blue Wire announced partnerships with Whistle and the Las Vegas Review-Journal to produce and distribute podcasts for the two established brands.
Eko's latest interactive series turns viewers into Hollywood stylists.
The video startup has launched Clothes Call With Nina Garcia, a 12-episode fashion series where viewers will have a tight budget to style a client for a big event.
Garcia, a judge on Project Runway, stars in and executive produces the series, which hails from Whistle-owned mobile-first studio Vertical Networks. Drew Pokorny of Vertical Networks is also producing.
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
At a WeWork in the Gramercy Park neighborhood, Anthony (Spice) Adams was transformed.
He had entered as himself, the former N.F.L. player turned social media sensation, but he emerged festooned in a maroon suit and matching fedora, a white T-shirt from his new merchandise line strategically peering through.
More digital-native studios are launching linear streaming channels to get in on the growing share of advertising dollars that are shifting to over-the-top streaming (OTT) platforms.
Digital-entertainment company Whistle is the latest to go over-the-top with 24-hour streaming channel, WhistleTV, that will land on at least two ad-supported OTT platforms later this year, the company told Business Insider.
Scale matters on Madison Avenue, and it matters on Hollywood Boulevard too - but in a different way.
The recent flurry of media companies coming together - Vox Media and New York Media, Vice Media and Refinery29, Whistle and Vertical Networks, Group Nine Media and Popsugar - may stem from the pressure that Google and Facebook have put on their respective advertising businesses. The consolidation stands to also help these companies in their forays into streaming and TV programming.
The entertainment and sports media company Whistle and the digital content studio OTRO have announced a multi-year commercial partnership.
Together, the two companies will collaborate on programming strategy, co-creating premium original content and developing experiential activations. They will also work together on the development and monetization of content and IP formats globally.
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
Don Cheadle is the latest A-list name to throw his hat into the Quibi content ring.
The “Avengers” and “Black Monday” star has joined the cast of sci-fi drama “Don’t Look Deeper,” which is in the works at the short form content platform founded by Jeffrey Katzenberg.
“Don’t Look Deeper” is set in Merced, Ca. fifteen minutes into the future, and centers on a high school senior who can’t seem to shake the feeling that something about her just isn’t right. She’s not human, not one of us. This revelation sets in motion a series of events that suddenly puts her entire life in jeopardy.
The YouTube Original series "F2 Finding Football," starring soccer skill pioneers Billy Wingrove and Jeremy Lynch of The F2, received a Daytime Emmy® Awards Nomination for Outstanding Travel and Adventure Program. Bringing together the best in football talent and celebrity guests, The F2 takes viewers along a global adventure to explore the beautiful game and unique pitches around the world in Argentina, Brazil, Mexico, Iceland, France, Thailand and more.
Whistle, a rising sports and entertainment content entity repped by CAA, has set a deal to acquire New Form, the content outfit launched in 2014 with backing from investors such as Ron Howard, Brian Grazer and Discovery.
The companies declined to reveal terms of the deal, but said it involved a cash investment by New Form in exchange for equity in the combined company. Howard, Grazer, Discovery and other stakeholders such as ITV and agency vet Jim Wyatt, will have equity in Whistle, and a majority of them invested cash into the new entity.
Benedict Men, a new docuseries executive produced by Stephen Curry’s Unanimous Media and produced by Whistle, is set at Jeffrey Katzenberg and Meg Whitman’s Quibi, the new mobile subscription service, which launches next year. The project, among the first for the mobile video startup, was announced today by Katzenberg and Quibi CEO Whitman during Variety’s Innovate: AI and Data Science in Media summit.
Not long after raising $28 million in additional funding through a Series D round, sports video and branded content player Whistle has signed with CAA.
The deal will give Whistle access to the agency’s resources across TV, motion pictures, digital media and sports. CAA has been building a major presence in sports for more than a decade, making Whistle a logical client.
Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, was named the #10 fastest-growing media company on the 37th annual Inc. 5000 list and #439 across all industries. The Inc. 5000 is a list of the fastest-growing private companies in the nation ranked according to percentage revenue growth when comparing 2014 and 2017.
Digital entertainment startup Whistle Sports has raised $28 million as part of an ongoing Series D fundraise, the company announced Thursday. The new round of funding is being led by Aser, a global investment company that also counts British soccer club Leeds United as part of its portfolio.