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AIRHEADS CANDY AND TEAM WHISTLE PARTNER ON SPECIAL EPISODE OF DAYS OFF PLAY FOR THE FUN OF IT EDITION FEATURING JOSH PECK, AS HE EMBARKS ON A DAY OF UNEXPECTED ADVENTURE
NEW YORK – (June 29, 2022) – Team Whistle, the global sports media and entertainment company, announced a partnership with Airheads on a new episode of their flagship #1 docu-series ‘No Days Off’ spinoff ‘Days Off: Play For the Fun of It,’ premiering on Monday, June 27 on Whistle’s YouTube page, and their social media handles. ‘Days Off’ is a series where athletes and celebrities take well deserved rest time from their respective professions. This episode champions ownable moments of play by inspiring actor/comedian Josh Peck to indulge in carefree uninhibited fun. In the episode, Josh takes his turn at some solo high flying fun at the trampoline park he typically visits with his son.
NEW YORK – (June 29, 2022) – Team Whistle, the global sports media and entertainment company, announced a partnership with Airheads on a new episode of their flagship #1 docu-series ‘No Days Off’ spinoff ‘Days Off: Play For the Fun of It,’ premiering on Monday, June 27 on Whistle’s YouTube page, and their social media handles. ‘Days Off’ is a series where athletes and celebrities take well deserved rest time from their respective professions. This episode champions ownable moments of play by inspiring actor/comedian Josh Peck to indulge in carefree uninhibited fun. In the episode, Josh takes his turn at some solo high flying fun at the trampoline park he typically visits with his son.
“Airheads as a brand, likes to have fun. The brand stands for ‘play’ and playing just for the fun of it,” said Craig Cuchra, VP of Marketing at Airheads. “We were excited to partner with Josh and Whistle to create a ‘Days Off’ episode that celebrates the importance of playing.”
“This was an awesome opportunity to seamlessly connect Airheads’ messaging of uninhibited moments of play into our original ‘Days Off’ IP, which spotlights celebrities enjoying their favorite passions or hobbies away from their daily grind.” said Vinnie Butera, VP of Brand Partnerships and Head of Magnet Brand Strategy at Team Whistle. “ Naturally weaving brand messaging as a key part of our storytelling is where we excel, especially with a partner like Airheads that also embraces positive and relatable vibes.”
In addition to the brand integration into the series, there will be a corresponding :60s snackable supporting short-form series called ‘Storytime’. ‘Storytime’ will extend the conversational talking points of our Days Off episode by having Josh Peck provide a glimpse into his own life and how ‘play’ has impacted it.
About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA (Erlanger, KY) and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are available. And, for those who want the tangy, chewy goodness in gum form, there's Airheads Gum, with micro-candies offering a playful burst of fruit sensation in each chew. Airheads are perfect for a quick treat, social gatherings and for sharing with others.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.
About Team Whistle:
Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates four and a half billion views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, Team Whistle’s internal agency, “Magnet”, provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.
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Contact:
Stacey Richman
973-219-5872
