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CAFFEINE CONTINUES TO DOUBLE DOWN ON INVESTMENT IN ORIGINAL PROGRAMMING WITH NEW LIVE SERIES DUNK BATTLE
Series Completed In Partnership with Team Whistle
NEW YORK – (November 2, 2022) – Caffeine, a social broadcasting platform delivering live, interactive content, announced today that they are partnering with Team Whistle, the global sports media and entertainment company, on the new original live series ‘Dunk Battle,’ premiering Wednesday, November 9 on Caffeine. Hosted by Austin J Mills, Darnell Smith and Shay Live, 'Dunk Battle’ will crown the definitive best dunker from a selection of the world’s most talented dunkers, through a head-to-head, bracket-style tournament. The world’s best will be pitted against each other in a win or go home format, judged by a panel of culturally relevant personalities including: MaxisNicee, famouslos32, Hannah O’Flynn, Myree Bowden and Chuck Millan. Each match-up will be a standalone episode that builds momentum to the finale, where a winner will be crowned.
“At Caffeine, we are always looking for original programming that meets at the intersection of sports and culture. ‘Dunk Battle” is a perfect blend of the two coming together,” said Ben Keighran, Founder and CEO of Caffeine. “We continue to expertly deliver live, interactive content to audiences, so it was a natural next step to partner with Team Whistle, who has a strong footprint in the space on a new original.”
“At Team Whistle, the creation of content that blends sports, entertainment and culture is where we excel”, said Noah Weissman, EVP of Content at Team Whistle. “We were thrilled to work with Caffeine to create the original ‘Dunk Battle’ series, which merges all of those elements together, to create an original series that leans into the culturally celebrated dunk and attracts new audiences.”
Meet the Dunkers Below:
- Tyler Currie, hometown: Los Angeles, California
- Oliver Twist, hometown: Los Angeles, California
- Jordan Southerland, hometown: Marietta, Georgia
- Isaiah Rivera, hometown: Orlando, Florida
- BRuff, hometown: Los Angeles, California
- Elijah Bonds, hometown: Los Angeles, California
- New Williams, hometown: Inglewood, California
- King Dac, hometown: Austin, Texas
For the latest, follow Dunk Battle’ channel on Caffeine: https://www.caffeine.tv/. You can also create an account to receive weekly email updates about what’s up next on Caffeine: https://www.caffeine.tv/lobby/join.
About Caffeine:
Caffeine is a social broadcasting company that creates and delivers live, interactive content. The platform serves as a positive and inclusive environment for anyone looking to develop, scale and monetize livestream content across culture, sports, and music.
Founded in 2016 by industry veteran and former Apple TV design lead Ben Keighran, Caffeine’s platform and production tools enable creators, media companies, and users to engage with loyal and passionate fan bases and create their own. Caffeine is the home of live content from flagship creators like The Ultimate Rap League, The Drew League, The Berrics, Ballislife, All Def Comedy, and more.
Backed by studio partners, investors and media companies including a16z, Greylock, Fox, Sanabil, Cox, Disney, Riot, Caffeine has raised a total of $250 million to date.
Caffeine is available in the App Store and Google Play. Learn more at www.caffeine.tv.
About Team Whistle:
Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates 4.7B views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube, positioning it as a top ten ranked US media sports property on ComScore. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.
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Contact:
Stacey Richman
973-219-5872
