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TEAM WHISTLE AND EBAY PARTNER ON NEW SEASON OF ‘CARD CLOUT’ AFTER A RECORD BREAKING YEAR FOR THE TRADING CARD INDUSTRY
Spencer Dinwiddie Prism Parallel card, signed by Spencer himself during the show will be Auctioned on eBay Directly Following Premiere Episode with 100% of Funds Donated to City of Hope
NEW YORK – (August 10, 2021) –Team Whistle, the global sports and entertainment media company today announced a partnership with eBay, one of the world's top destinations for buying and selling trading cards, on a new season of Card Clout premiering on Monday, August 9 on Whistle’s YouTube page. Card Clout is a talk show series where host DJ Skee interviews different celebrities and athletes who are big time collectors on their respective collections. At the start of the premiere episode, a Spencer Dinwiddie Prism Parallel card, signed by Spencer himself will be auctioned off on eBay to the highest bidder. All proceeds from the sale will be donated to the City of Hope organization.
In 2020, the trading cards category on eBay grew by 142% and in just the first quarter of 2021, trading cards GMV on eBay was more than $1 billion with an average of 139 cards sold per minute. When the global pandemic hit, trading card and sports memorabilia markets experienced a remarkable resurgence, making 2020 a historic year for this booming business. Whistle, found that 77% of Gen Z and Millennials actively sought comfortable content based on their hobbies as a reprieve from the news. Of all the hobby categories, sports cards gave users the most comfort. There is a clear spike in the desire for trading card content. To cater to all levels of collectors including those new to the game, the series will provide new “traders” with a segment featuring easy-to-digest tips and tricks.
“eBay has always been a leading marketplace for buying and selling trading cards, '' said Nicole Colombo, General Manager of Collectibles & Trading Cards at eBay. As new collectors are entering the space and given Whistle’s access to such a young audience that is turning to trading cards as another avenue of investments. it was a natural fit for us to partner and familiarize this audience with our capabilities.”
“It wasn’t just trading cards that saw a spike, through data from our insights team we saw that the desire for content surrounding the topic was growing rapidly,'' said Dustin Fleischman, SVP of Brand Partnerships at Team Whistle. “We immediately went back to the drawing board of our original IP and assessed what kind of a unique series could lend itself well to serving the fandom of trading cards, and that is how we developed Card Clout. Incorporating eBay for awareness of their expertise in the space is a perfect fit.”
In the first episode, DJ Skee meets with NBA star Spencer Dinwiddie as the duo learn more about each other over their shared passion for trading cards. Four additional episodes featuring sports and entertainment talent will run through the end of the year.
About Team Whistle:
Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.
About eBay:
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. The ebay.com marketplace and its localized counterparts, as well as the eBay mobile apps, are among the world’s largest and most vibrant marketplaces for discovering great value and unique selection.
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Contact:
Stacey Richman
973-219-5872
