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TEAM WHISTLE CELEBRATES HISPANIC HERITAGE MONTH WITH A LATINX FOCUSED SEASON OF ITS FLAGSHIP NO DAYS OFF SERIES
NEW YORK –(September 15, 2022) – Team Whistle, the global sports media and entertainment company, announced that they will be celebrating Hispanic Heritage Month with a new season of Whistle’s flagship #1 docu-series ‘No Days Off,’ spotlighting all Latinx youth. From Tuesday, September 15-October 15, Whistle’s YouTube page and social media handles, will celebrate the young athletes who have overcome tremendous adversity, all in the name of paving the way for a better tomorrow. ‘No Days Off’ profiles remarkable teen athletes whose drive and motivation have allowed them to overcome barriers to get to where they are today, alongside their respective support systems. The franchise has now reached 250 episodes, racking up 3 billion views to date, and the brand’s YouTube page has 2.61 million subscribers.
“At Whistle, we make it our priority to spotlight diverse young athletes from all backgrounds and walks of life. It was important to us to honor Hispanic Heritage Month and spotlight young athletes from such an important culture that has given so much to us over the years, said Karen Jaimes, VP of Creative and Post Production at Team Whistle. “As a member of the community myself, being born in Colombia, I was personally delighted to have the chance to give the spotlight and accolades to a very deserving group of people.”
In addition to its long form ‘No Days Off’ episodes, Whistle collaborated with artist Astrid Lorenzo to create original signature celebratory illustrations which will be used across their social handles over the course of the month to honor some of the great Latinx athletes of our time. That includes: Albert Pujols, the first baseman and designated hitter for the St. Louis Cardinals of Major League Baseball, Janelly Farias Rodríguez, an American-born Mexican footballer who has reached great heights, Sofia Christine Huerta, American professional soccer player and Juan Toscano-Anderson, American professional basketball player for the Los Angeles Lakers of the National Basketball Association. The premiere episode features Yoxander Benitez, a baseball prodigy. The second episode features Djean Macares, another baseball whiz. The third features Ayden Johnson.
About Team Whistle:
Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates 4.7B views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube, positioning it as a top ten ranked US media sports property on ComScore. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.
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Contact:
Stacey Richman
973-219-5872
