ADOBE PARTNERS WITH TEAM WHISTLE ON THE BEAUTIFUL GAME TIMED TO THE WOMENS WORLD CUP

NEW YORK – (July 21, 2023) – Timed to the Women’s World Cup, Adobe has partnered with Team Whistle, the global sports media and entertainment company, on “The Beautiful Game” video series, which will be featured across social channels for Whistle and Adobe and on NWSL player channels. Through social-first short form videos, audiences will relive the world's top female soccer players' most inspiring moments and memories. In each episode, Women's World Cup legends answer a variety of pivotal questions about their journey to greatness, the legacy-defining plays, their off-field contributions to the next generation, and their everyday lives. These powerful stories will unfold through unique edits and animations, all created using Adobe Express - Adobe’s new fast, easy and fun all-in-one content creation app - offering a high-quality, expressive visual experience that celebrates the beautiful game while telling the players’ unique stories. Adobe Express empowers everyone to create standout content and now anyone can use the app to easily celebrate Women’s World Cup on social, choosing from nearly 200 million assets including video and design templates and so much more. Adobe is an official partner to the NWSL, bringing together creativity and women’s sports in a unique way to advance equity and help players and fans develop their creative skills to express their passions on and off the field.

“At Adobe, we’re committed to celebrating and supporting women in sharing their stories, having their voices heard and being successful in exploring their passions,” said Heather Freeland, Chief Brand Officer at Adobe. “As part of our ongoing commitment to elevating pioneering women in sports and supporting the next generation of fans, we’re proud to partner with Team Whistle to help continue to amplify unique perspectives and stories in creative ways.”

“It was so special to take a trip down memory lane and reflect and relive my most special moments utilizing all the incredible and fun functions from Adobe Express like illustration,” said Carli Lloyd. “I only hope my journey and principles that I have lived and trained by will inspire other young women to chase their dreams.”

“With the cultural importance of the Women’s World Cup, and the global challenges that time differences create, brands have an opportunity to lead the conversation with fans by pushing custom content on digital and social,” said Vinnie Butera, VP of Partnerships & Brand Strategy at Team Whistle. “ Team Whistle’s specialty is naturally connecting brands with accessible storytelling that resonates with fans around these types of key tentpole moments.

In Carli Lloyds’ episode, she recounts her competitive childhood, the many setbacks she was faced with and ultimately her relentless determination to be at the top of her game. Ashlyn Harris’ episode will share her experience of being the youngest starter in the U19s team at age 16, her deep love for fashion and her early setbacks that she didn’t let define her.

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About Team Whistle:

Team Whistle is a DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.

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Contact:

Stacey Richman

srichman@teamwhistle.com

973-219-5872