​TEAM WHISTLE AND STATE FARM LAUNCH FOOTBALL FOCUSED EPISODES OF HOME TEAM TO CONNECT WITH FOOTBALL FANS ON DECEMBER 7

NEW YORK – (December 6, 2023) – Team Whistle, the global sports media and entertainment company, State Farm and Optimum Sports are collaborating on three football-focused episodes of ‘Home Team’ starting on December 7 on Whistle’s YouTube page and across their other social platforms. The season will include messaging to promote bundling home & auto insurance as another way to save with the State Farm Personal Price Plan. ‘Home Team’ brings together notable football players and their at-home teammates, as we get to know them better through a light-hearted competition and fun Q&A that gives fans an all-access look into their relationships through intimate quirks and funny stories. Couples set to be featured include: TJ Hockenson, tight end for the Minnesota Vikings, and his fiancé Mikala Brown, Jordan Mailata, offensive tackle for the Philadelphia Eagles, and his wife Niki Ikahihifo-Bender, and Mecole Hardman, wide receiver for the Kansas City Chiefs, and his girlfriend Chariah Gordon.

The new season marks three years of continued collaboration, aligning with State Farm during the current NFL season. Last year, ‘Personal Day’ featured top NFL athletes like Leonard Fournette, AJ Dillon and Derwin James Jr. on their day off. The episodes saw 7,360,682 views and 15,076,990 total impressions. The inaugural year launched ‘Put You On: Surprisingly Great Spots,’ featuring NFL athletes searching for the best food and hottest spots without breaking the bank.

“Given the mass reach of football, we always want to tap into the passion of the fanbase and elevate State Farm into the cultural conversation,” said Alyson Griffin, Marketing Vice President at State Farm. “The launch of ‘Home Team’ marks a three-year-long relationship with Team Whistle, where we’ve had great success partnering on original, relevant, NFL-focused content. We’re excited to help bring these episodes to life for fans to learn more about their favorite players – and more about State Farm too.”

“Throughout our three-year relationship, Whistle has worked together with State Farm to weave brand messaging into our original shows and talking points via short-form content extensions, and activities throughout each episode, " said Jamie Rubin, VP of Brand Partnerships at Team Whistle.”

To further promote “Home Team” there are supporting social assets running across TikTok, IG Reels and YouTube Shorts.” In ‘Bundled Together,’ our athletes divulge their favorite things to do as a bundle to keep their relationship the priority, even when work gets crazy. ‘Personal Bundles,’ is where our talent reveals their “personal bundles,” aka their favorite peculiar combos.

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About Team Whistle:

Team Whistle is a DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.

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Contact:

Stacey Richman

srichman@teamwhistle.com

973-219-5872